Organic cat furniture and bedding company slated to unveil new Fall Bedding Collection for largest two-day global cat-centric convention
WEST PALM BEACH, FL [September 20, 2022] – CatsEssentials - the pioneer modern organic cat furniture and bedding company offering luxurious designs for feisty felines– is gearing up to unveil the company’s brand-new Fall Bedding Collection for the colder months ahead during CatCon 2022, the largest two-day cat-centric convention in the world. The CatsEssentials team will be traveling to California to sell their limited edition merchandise at Booth #515 as featured exhibitors during the eclectic extravaganza on Saturday, October 1, 2022 and Sunday, October 2, 2022 at the Pasadena Convention Center. Attendees will be able to purchase the brand’s signature items such as plush cat beds, designer mattresses, specialty toys, and elevated furnishings from the company’s Veneto Collection. With the opening of the convention each day from 10:00 am to 5:00 pm (PT), CatsEssentials will also be spotlighting its newest edition– a book specifically penned for cat enthusiasts.
“I’ve been waiting for the right moment to introduce CatsEssentials to the mainstage on an international level, so this exposure of our Fall/Winter product line to a more global audience provides a stellar opportunity for the company to diversify its client base among a captive audience,” said Melissa Mezzalira, founder and CEO of CatsEssentials. “Over the past seven years since CatCon was created in 2015, the multi-platform convention has seen the likes of over 78,000 attendees, so I cannot wait to be face-to-face with other passionate cat lovers– such as myself– and continue to build our special community even further.”
Much like the company’s environmentally-friendly product launches in the past, the new Fall Bedding Collection includes duvet covers and pillow shams composed of silky, organic cotton sateen, with a natural wool filler encased in an organic cotton muslin cover. The new Fall Bedding Collection expands upon the current offering with additional personalization options and color palette. The newest CatsEssentials cushions also ensure that feline companions are provided with additional warmth and allows flexibility in usage as a singular bed or pad that can be placed atop human furniture.
“I’m most proud of the pristine elements and materials that went into designing our Fall Bedding Collection. Natural Wool has a hollow fiber that let's air easily transfer through; it’s thermoregulating and insulates when cold and manages moisture and sweat away from the body when keeping our cats the right temperature. Plus, it feels fluffy to the touch! We opted for timeless colors for this line that promote calm elegance and soothing sophistication– orchid pink, twilight blue, and classic white,” said Mezzalira.
Mezzalira looks forward to the crowds at CatCon gravitating to her CatsEssentials brand and spending some quality time at Booth #515 as the holidays are near, and CatsEssentials products make perfect gifts as the entire inventory will be on sale during the convention. To learn more about CatsEssentials and its Fall Bedding Collection, visit the company website.
Founded by social entrepreneur and modern cat furniture designer Melissa Mezzalira, CatsEssentials is reinventing the way in which the world provides quality, comfortable, and luxurious experiences for our beloved feline companions. A “Catpreneur” inspired by a tenacious drive to change the world, her contemporary Italian design roots and appreciation for an elevated decor aesthetic are reflective in her furnishings, comprising eco-friendly materials and organic bedding. Her sophisticated cat furniture line presents small-scale replicas of high-end product models commonly enjoyed by conscious cat parents, which are accessorized and customizable to their needs, preferences, and design choices.
CatsEssentials’ identity is defined by treating cats like integral members of the family, or as children. As our Founder shares, “Our love for our cats– and for the environment at large– inspired us to cultivate a community of cat parents who create healthy lifestyles for our companions each day, without compromising the affinity for luxury or style. The company is governed by the philosophy of all living things being interconnected, and respecting the world in which we live while encouraging others to do the same.” For more information, visit CatsEssentials here.
About CatCon:CatCon creator Susan Michals has an extensive background in television (E!), film (producer, This is Orson Welles, The Woman Who Created Hollywood, Cannes Film Festival 2015, 2016), and journalism (The Wall Street Journal, Vanity Fair Online, and The Huffington Post). After creating Cat Art Show LA in 2014 to critical and popular acclaim with artists including Shepard Fairey and Mark Ryden, Michals opted to expand beyond art and developed CatCon, a multi-platform convention for cat lovers. The annual event has attracted top talent from the worlds of animals, television, film, and entertainment – as participants and attendees – such as Ian Somerhalder, Julia Butters, Clea DuVall, Jerry Ferrara, Seth Green, Macaulay Culkin, Brenda Song, Kat Dennings, Simon Tofield (“Simon’s Cat”), Nala Cat, Lil BUB, Drew Carey, Tricia Helfer, Mariel Hemingway, Tess Holliday, Julie Newmar, and Tallulah Willis. Year on year brands like BuzzFeed, Rachael Ray Nutrish, Zappos, Purina, Animal Planet, Beauty, Petco and PetSmart join the event. To date, 686 cats have been adopted, and $330,000 has been donated to charities such as FixNation, RedRover, and the Ian Somerhalder Foundation. For more information, visit the CatCon website.